Camu Camu
Rebrand, Visual Language & Pamphlet
Camu Camu is a Health Brand created by Angelik & Anja Müller originally came about by the by having to change their dietary requirements when an inherent family disease meant that they needed to concentrate on their gut health. Having to cut many such as gluten, they creatively came up with fresh meals and packaged health remedies to support healthy gut health.
BRIEF
A logo redesign that is modern & as fresh as their healthy offerings. Bright & fresh creative.
I didn't want to present anything that was "obvious", the camu camu fruit creatively can be used but
wanted the brand to use the name not literal but create a logo that wasn't literal so the name
being repeated I took the opportunity to use typographically to represent "healthy" and "fresh".